Feb. 16, LG came clean through LG's official blog (blog.lge.com in Korean version) about a Youtube video clip which is known as 'Smart Thief'.
Hakki Tosunlar, HE marketing manager in LG Holland, said that before CES 2012 they have tried to find out the simplest and smartest way to appeal the thinnest OLED Smart TV in the world. That was the bottom line to create this AD. This AD was created by Y&R (http://www.yr.nl/www/) and hired unknown actors for reality. Y&R opened this video in its website either.
Commercial Credit by LG
- Agency : Y&R, Amsterdam
- Creative director : Lionell Schuring, Sheldon Bont
- Copywriter : Andrew Maaldrink
- Art director : Theo Korf, Nick Plomp
- Director : Hans Knaapen
- Production : Electric Zoo
Hakki Tosunlar, HE marketing manager in LG Holland, said that before CES 2012 they have tried to find out the simplest and smartest way to appeal the thinnest OLED Smart TV in the world. That was the bottom line to create this AD. This AD was created by Y&R (http://www.yr.nl/www/) and hired unknown actors for reality. Y&R opened this video in its website either.
Commercial Credit by LG
- Agency : Y&R, Amsterdam
- Creative director : Lionell Schuring, Sheldon Bont
- Copywriter : Andrew Maaldrink
- Art director : Theo Korf, Nick Plomp
- Director : Hans Knaapen
- Production : Electric Zoo
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