Smart Thief :: It was an AD by LG

Feb. 16, LG came clean through LG's official blog (blog.lge.com in Korean version) about a Youtube video clip which is known as 'Smart Thief'.

Hakki Tosunlar, HE marketing manager in LG Holland, said that before CES 2012 they have tried to find out the simplest and smartest way to appeal the thinnest OLED Smart TV in the world. That was the bottom line to create this AD. This AD was created by Y&R (http://www.yr.nl/www/) and hired unknown actors for reality. Y&R opened this video in its website either.

Commercial Credit by LG
- Agency : Y&R, Amsterdam
- Creative director : Lionell Schuring, Sheldon Bont
- Copywriter : Andrew Maaldrink
- Art director : Theo Korf, Nick Plomp
- Director : Hans Knaapen
- Production : Electric Zoo

Poll :: iPhone vs Galaxy in Korea

All data is from the factbook, http://www.tillionpanel.com

What smartphone do you have now?
1: Galaxy (47.8%), 2: iPhone(21.4%), 3:Sky(11.3%), 4: Optimus(8.8%)

How much do you satisfy on your smartphone?
1: iPhone user : 79.6%
2: Galaxy user : 71.1%

Are you willing to recommend your smartphone to your friend?
1: iPhone user : 77.0%
2: Galaxy user : 66.8%

Do you stay on this brand for your next smartphone?
1: iPhone user : 60.7%, I want to ride on Galaxy in next time (32.0%)
2: Galaxy user : 53.3%, I want to ride on iPhone in next time (35.6%)

If iPhone and Galaxy would be human being,
iPhone / Galaxy looks like

iPhone	Galaxy
Female in early and mid 20s years old	Male in early 30s years old
Designer	A worker in large scale company
Introverted personality (3.87)	Extroverted personality (3.74)
Sensitive on trend (3.38)	Less sensitive on trend (3.70)
Polished, Fresh, Smart, Honest, Fun	Fun, Responsibility, Smart, Trustable, Friendly

KT reconnected its cord to Samsung Smart TV

The internet connection to Samsung Smart TV rearmed in 5:30PM (Korean time), Feb. 14. KCC(Korea Communications Commissions) announced KT and Samsung made a compromising to recent limitation on internet service to Samsung Smart TV and reconnected the service. According to this agreement between KT and Samsung, both parties cancel every escalated lawsuit each other. The agreement between both parties has 3 big stems as below.

- Both parties shell co-operate to build eco-system and develop Information-Communication technology industry.
- Build and operate the work group for smart TV right away.
- Discuss about cross collaboration for the investment  to information network and valuation for smart TV industry.

In addition, KCC detailed its action item for research to network traffic increasing and investment sharing caused by smart devices.

[Related Post] http://savememory.blogspot.com/2012/02/network-neutrality-finally-explode.html

Evolution Smart TV :: Brain replacement

At presentation of Samsung ES8000 Smart TV in Feb. 09, Samsung introduced its new feature in Smart TV, that was 'Evolution Kit' which, looks like game memory card, is core hardware kit to be replaced for upgrading for next version with brand new CPU and any other advanced hardware. It looks like a concept of boxes, Apple box, Google box and Boxee, internet enabled IPTV boxes. I imagine if Samsung open this kit to the industry, I means if Samsung allow any other's box could be put into Samsung Smart TV likely game pack.....No way!!!