Reportedly some stores of SKT(www.sktelecom.com) sells iPhone4S at around $200 off from early this month. Customers can purchase iPhone4S 16G at $600 (regular price $800) and $850 for iPhone4S 64G (regular price $1000). The discount promotion for iPhone seems to be an unexpected signal in market. Competitively KT (www.kt.com) deducts around $40 from providing price of iPhone4S officially. Sales stores attract the customers to iPhone4S with diverse promotional gifts and discount program in real market. Apple connives this sales promotion even with their worldwide fixed price policy. Eventually the profit loss of iPhone4S should be charged to carriers.
This unexpected price drop of iPhone4S is caused by disappointing to expectation about iPhone4S as a next iPhone and LTE smartphones in Korea. Since the LTE service have launched in Korea in October, the major three carriers (SKT, KT, LG U+) sold 620 thousand units until end of November and they expect to sell cumulatively 800K units of LTE smartphones until end of this year. This market settlement toward LTE service in Korea blows iPhone4S directly.
This unexpected price drop of iPhone4S is caused by disappointing to expectation about iPhone4S as a next iPhone and LTE smartphones in Korea. Since the LTE service have launched in Korea in October, the major three carriers (SKT, KT, LG U+) sold 620 thousand units until end of November and they expect to sell cumulatively 800K units of LTE smartphones until end of this year. This market settlement toward LTE service in Korea blows iPhone4S directly.
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