Looks no reason to deny UV(UltraViolet) service

Reportedly, at the UV (www.uvvu.com) alliance conference in CES in Jan. 11th, Samsung announced that Samsung will adopt the interface with Amazon's UV studio in its blue-ray player. Bill Carr, executive VP of digital for Amazon, said that Amazon will open its UV contents studio which will be a retail market place for UV compatible DVD and digital contents. This hand shaking between two massive players seems to affect to cloud service, digital content, DVD eco system and UV's explosive potential comparing to Youtube and Netflix. In addition these mentions from both companies about UV service mean that Amazon will not be limited to access the its UV studio (market place) only for its tablet, Kindle Fire which is a unified window to access Amazon. There looks to be implicative nuance to be read in it. The Kindle Fire is an undeniable flagship tablet in cost effectiveness and Samsung has enough talent to attack to high-end market in hardware view. And Amazon would be the only rival of iTunes. In return to UV, according to its FAQ (http://www.uvvu.com/faqs.php), this seems to have quite tolerance and flexible on users at this beginning stage. For example, no hidden cost, 6 users are able to share their contents each other, max. 3 users can share the contents concurrently, it allows physical ripping to disc and so on. However, we can not find any similar present players like as Apple and Netflix in its alliance yet. That means this UV is threatening them now??

More presentation pictures
http://www.engadget.com/photos/amazon-rovi-flixster-and-samsung-highlight-ultraviolets-ces-press-event/